With Pay-Per-Click Vulnerable To Climbing Click Fraud, It Is Time To Assess Better Promotional Plans
Marketing industry commentators have noticed another substantial increase in attempted click fraud rate in recent months. A recent study produced by Click Forensics indicates that the overall industry average click fraud rate was 18.6 percent, up from the 17.4 percent reported for the first quarter of 2010 and the 12.7 percent rate reported for the corresponding period in 2009. Some countries are more vulnerable to these habits than others.
Click fraud is a cause of concern for a business considering pay-per-click marketing. It may still be a rare abuse of paid advertising but it is becoming more common. It has even led to legal action by one organization against Google allegedly arising from wilful action by a competing organization, deliberately clicking on the plaintiff’s adverts to increase the quantity of charged clicks for no gain. It may be that with worries|concerns|problems related to paid advertising, it may be time to think about a different strategy, such as search engine optimisation. Your organization should already be using search optimization plans to increase organic search engine positioning of its pages, but it could be the time to expand the effort in that direction. Search facilities still dominate the way that many potential customers look for services, so it is essential to entice potential customers by making your enterprise’s website more prominent on a search engine’s results page. There is plenty of anecdotal evidence to suggest that many searchers actively overlook sponsored results and concentrate on those with a good organic search engine positioning. All the more reason to make the best of what search optimization has to offer.
The nature of search engine optimisation is that there can be competition from rivals for popular keywords but it is not as blatant as with services such as AdWords or the corresponding offerings from other search facilities. Any reliable search optimization consultancy that you employ to promote your enterprise’s
website will be realistic about the length of time it takes to have a visible effect on your rankings. Some basic physical changes can have an effect on even well-established websites, especially those that have somehow managed to forget the little things that any experienced webmaster should consider as second nature, such as titles and meaningful descriptions on each page. The sort of changes that may be required to improve page loading speed may take longer to implement but can also be worthwhile.
It is the off-page promotion that your optimization consultant needs to do that takes time. The creation of items produced to comment on matters related to your enterprise’s website is a long-term plan but should be productive without any interference from rivals.
It can be hard to decide whether some types of click fraud are truly fraudulent, as the generated clicks may arise from cheap pay-per-click advertising. One way to avoid this problem is to concentrate on the use of search engine optimisation methods to increase your organic search engine positioning. This can attract more trade at any time without being too impacted by the actions of rivals or being caught up in bidding wars for popular keywords in the pay-per-click services.
