Firstly we need to research what SEO or Search Engine Optimisation is and then work out if it concerns to your business. SEO is a form of Online Marketing which has the maximum rate of investment for any online marketing carried out at present. It is built on the basis that if you have a site and no one knows about it then what is the point of having a site? SEO makes your site viewable through search engines and therefore greatly boosts your traffic and visitors to your site. The utilisation of search engines is the second most frequently used performed activity of all internet users and studies have shown that up to 85% of all internet users find sites through search engines.

So SEO is the marketing of your site through search engines, this is acomplished through a number of techniques, which a Search Engine Optimization Company can assist you with, are detailed below:

On-Page Optimization
This is your content or copy, if you write good content then you will have great success with Search Engine Placement. The ploy is to include your particular keywords that Internet users will put into search engines to find your product or service. It is not a matter of inserting as many keywords in as possible, if you are particular about your keywords and don’t cram your content with them, search engines will pick up on the keywords and rank your site accordingly. Page titles, known as ‘H1’ and ‘H2 tags, are also a prominent tool to employ specific keywords so put in keywords to the titles of each paragraph. There are a number of other on-page tools but the above are the focal points to attract search engines.

Off-Page Optimization
This form of optimization is doing things off site to increase your sites optimisation to increase your sites search engine rankings. It is mostly generating high quality links to your site, focussing on high quality. There are over four billion sites, so most of them are sites that have a low Search Engine Placement with the search engine and are for that reason not the quality you are looking to have a link with. Quality links are sites that have a direct correlation to your product or service, when a user types in SEO they expect to find information on SEO not a site that has no bearing to SEO. Google greets sites that make it easier for them to assist their users and not to take their users to something inappropriate.

Behind-Page Optimization
This is where a SEO Company or a web designer can assist you as this optimization is in the code of the site. What is identified as Meta Tags, form the foundation of the optimisation, in these tags you can insert your page title, page description, keywords and also manage the search engines as to which part of the site is searchable and not. There is other coding that can be used including ‘alt’ tags for all your images to include your particular keywords and as I have mentioned ‘H1’ and ‘H2’ tags for your content titles.

These are the 3 techniques used for SEO, but is it needed for your business? That depends on your personal Online Marketing strategy, do you want a presence on the web? Will the Internet be a beneficial source of income? Some trades such as electricians, plumbers and joiners don’t have a need for these, they rely on directory listings such as the Yellow pages and Thompson local so it is the nature of your business that determines your requirement for SEO.