All companies will gain from some presence on the internet, even if it is only a straightforward listing on a site such as yell.com or one of the other company directory sites. That way, even if clients would not contemplate buying your product or service over the net at least they can find your address details so that they can call in.

It may be that a little more information would be helpful to the customer, say for example you are a wedding dress shop the chances of a bride to be buying a dress from you from the internet are low but she may very well want to know a few things about your company before deciding whether to pop in. Times of opening will be of use as will knowing if a proior arrangement is required. She may also want to know what price range of dresses you sell, which designers you work with and whether you sell accessories, bridesmaid dresses etc. All of this information means that a reasonable 3 or 4 page website would be well received by a customer base who are more and more used to locating what they want on the net.

That said, the custom you will attract will still be comparatively local as clients will come to visit you in person so there is no need to spend large amounts on listing the full range of your stock, having photographs of everything taken and having a “buy on line” service available. The cost of a helpful simple information website should only be a few hundred pounds and there is no need to spend on Online Marketing or take notice of about your Search Engine Placement as clients will search for you via your business name.
Other businesses, whose customer base is more suited to national or international sales must invest heavily in their website if they are to tap into the possibilities of the net. If we look at a business that sells car windscreen wipers on line we can see the difference instantly. If the customer knows that the wipers she sees on the website will fit her car and that they are a good price she will buy from wherever she is. This could mean national and international purchases for the company that they would simply not see from having a place on a high street. Money spent on Online Marketing provided by a Search Engine Optimization Company is however in this example vital. If you do not have a good search engine position none of those potential clients will find you as they will not know you by name; so outlay in both site development and Search Engine Placement is necessary.