Some company owners believe that Online Marketing is all about conning the search engines to send more visitors to a particular website. In some cases businesses will offer this very facility. Making certain to increase your visitor numbers substantially but using unprincipled processes to do it.

Clearly this type of conduct is very short sighted. Once a customer has been conned to a site which just does not offer information on the keywords he had inputted, his next move will simply be to go “back” to the search page. He will be slightly irritated at the search engine for putting the option forward and in essence the website business gains nothing apart from a useless hit, the search engine has it’s reputation damaged and the searcher tries yet again.

The only benefit here is perhaps to the unethical optimizer (seo) who has possibly tied his customer in to charges based on an increase in website hits. Despite this financial gain, operating in this manner is still counterproductive. The search engine companies do not like having their name injured and so are constantly altering their product to deal with unethical methods. This means that the unethical seo has to constantly come up with new methods to keep ahead of them. Also the business itself will soon notice that although it’s hits have gone up there has been no affect on sales.

In actual fact just as much effort needs to go into these unethical methods as is necessary to do the work well, assuming the skills are know. It really is quite easy; the searcher wants to find what he is searching for; the search engine wants to show the searcher a variety of websites offering what he is looking for; the company wants to be found by customers searching for his products or services. Therefore as long as the SEO Company positively impacts on all of that everyone wins.

So the ethical seo will investigate how people search for his clients goods and then make sure that these keywords are clear to the search engines. By doing this all businesses in the chain and happy and positive business is conducted. The client’s website will often gradually achieve a higher Search Engine Placement as the search engines become more and more certain that the site offers what it says it does; and this in turn provides the client with more and more business as the search engine positioning is vital to the number of hits that the website gets.