A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. A Marketing Plan is meant to be a structured way of dealing with marketing issues, not a random collection of incomprehensible bits and pieces. A marketing plan is a key component of a business plan and is essential to planning the overall direction that you want your business to take. A marketing plan is not something that you write and then forget. It needs to be followed, monitored and updated. (more…)